Toyota Kirloskar Motor (TKM) launched a new diesel version of the Land Cruiser Prado this week, priced at Rs 57.74 lakh (ex-showroom, Bangalore). Powered by a 3.0 litre diesel engine with a Kinetic Dynamic Suspension System for driving stability, the vehicle is expected to increase TKM’s market share in the SUV segment to 10 per cent. It is targeted at both car and SUV buyers. Mr Hiroshi Nakagawa, Managing Director of TKM, said that over 1.56 million units of the Prado have so far been sold in 170 countries, and that the customer response in India, too, has been beyond expectations.
The Prado Diesel boasts several interesting features such as 3 zone automatic climate control, multi-information display and DAC (Down-hill Assist Control) and VSC (Vehicle Stability Control). It will be available in pearl crystal shine, silver metallic, grey metallic, greyish blue metallic and black colours. TKM’s Deputy Managing Director, Mr Sandeep Singh, said that the vehicle’s target audience includes active businessmen, industrialists and socialites, in the 35-45 year age group, who want to make a style statement.
