Nissan India, the Indian subsidiary of the Japanese automobile manufacturer Nissan is targeting a market share of 8 percent by the year 2020. The same was stated by Mr. Andy Palmer Chief Planning Officer Nissan as he stated that the Indian auto market is likely to witness a steep growth.
Mr. Palmer stated that the carmaker plans to capture 10 percent of the market share in India by the year 2019. He added that the carmaker held 1.3 percent of the market share in 2013 and currently has hold over 2.2 percent.
He added that in order to increase brand value and sales for Nissan, the carmaker first needs to build familiarity and awareness about the brand.
