The legendary German car maker Mercedes-Benz is all set to make the AMG brand and its technology more accessible for a wider range of customers. The high-performance division of the company, Mercedes-AMG, is establishing a new product line by the name of “AMG Sport”, and will offer enhanced performance and technical refinements to certain models. The AMG Sport models will fill the gap between the AMG Sports package for Mercedes-Benz vehicles and the classic AMG models, thereby underpinning the brand’s growth strategy on a sustained basis and allowing for a more diverse portfolio. The company believes that opening up new customer groups and segments will raise the brands profile and boost AMG’s sales potential worldwide.
The AMG Sport models will include better features and performance such as uprated engine output, all-wheel drive as standard in selected markets and special chassis components and brake systems from the classic AMG models. Signature AMG driving dynamics and a highly emotional driving experience will be the tangible outcome for the customer. The first two AMG Sport models are set to be unveiled at the International Auto Show in Detroit in January 2015 and it is planned to add further models to this new product line in due course. The introduction of these Sport models in 2015 will also make an additional significant contribution towards lowering the fuel consumption of the AMG fleet.
