Mercedes-Benz delivered 180,539
vehicles to its customers all over the world in January (-6.7%). The
second-best start to a year for sales was influenced by important model changes
in the high-volume SUV and compact-car segments. In particular, the model
change of the B-Class, CLA and GLE, each with a double-digit sales decrease,
had a negative impact on total unit sales worldwide despite the ongoing high
demand for the cars with the star. From today’s perspective, the company
expects the model changes to affect deliveries in the first quarter. With a
high degree of probability, the full year will be affected also by exogenous
challenges and geopolitical risks.
vehicles to its customers all over the world in January (-6.7%). The
second-best start to a year for sales was influenced by important model changes
in the high-volume SUV and compact-car segments. In particular, the model
change of the B-Class, CLA and GLE, each with a double-digit sales decrease,
had a negative impact on total unit sales worldwide despite the ongoing high
demand for the cars with the star. From today’s perspective, the company
expects the model changes to affect deliveries in the first quarter. With a
high degree of probability, the full year will be affected also by exogenous
challenges and geopolitical risks.
At the same time, Mercedes-Benz Cars
assumes that the model offensive will lead to sales growth in the second half
of the year. The company with the three-pointed star therefore expects to
slightly increase its worldwide unit sales overall, and to achieve another
record in 2019. Last month, Mercedes-Benz defended its market leadership in the
premium segment in markets including Germany, the United Kingdom, France, Switzerland,
Portugal, Denmark, Finland, Czech Republic, South Korea, the United States,
Canada and Brazil.
assumes that the model offensive will lead to sales growth in the second half
of the year. The company with the three-pointed star therefore expects to
slightly increase its worldwide unit sales overall, and to achieve another
record in 2019. Last month, Mercedes-Benz defended its market leadership in the
premium segment in markets including Germany, the United Kingdom, France, Switzerland,
Portugal, Denmark, Finland, Czech Republic, South Korea, the United States,
Canada and Brazil.
“With more than 180,000 vehicles
delivered, Mercedes-Benz has started the year 2019 with the second-best January
ever. Last month was below the strong figure for the previous year; this was in
line with our expectations, however, due to important model changes. With the
B-Class, the CLA and the GLE, we look forward in the coming months to the new
generations of models very popular with our customers and expect the model
offensive in our high-volume segments to provide significant sales impetus,”
said Britta Seeger, Member of the Board of Management of Daimler AG responsible
for Mercedes-Benz Cars Marketing and Sales. “2019 will be a challenging year
for the entire industry. But we expect to inspire our customers with new models
– especially in the second half of the year – and therefore aim to achieve a
slight increase in unit sales and a new record in the full year.”
delivered, Mercedes-Benz has started the year 2019 with the second-best January
ever. Last month was below the strong figure for the previous year; this was in
line with our expectations, however, due to important model changes. With the
B-Class, the CLA and the GLE, we look forward in the coming months to the new
generations of models very popular with our customers and expect the model
offensive in our high-volume segments to provide significant sales impetus,”
said Britta Seeger, Member of the Board of Management of Daimler AG responsible
for Mercedes-Benz Cars Marketing and Sales. “2019 will be a challenging year
for the entire industry. But we expect to inspire our customers with new models
– especially in the second half of the year – and therefore aim to achieve a
slight increase in unit sales and a new record in the full year.”
Mercedes-Benz unit sales by region
and market
and market
In Europe, Mercedes-Benz sold a
total of 57,963 vehicles in January (-11.2%). In the core market of Germany,
19,296 models with the star were delivered – representing an 11.9% decrease in
unit sales. The new A-Class continues to be especially popular with customers
in Europe and Germany, with strong double-digit growth at the start of the
year.
total of 57,963 vehicles in January (-11.2%). In the core market of Germany,
19,296 models with the star were delivered – representing an 11.9% decrease in
unit sales. The new A-Class continues to be especially popular with customers
in Europe and Germany, with strong double-digit growth at the start of the
year.
In the Asia-Pacific region, 93,234
vehicles with the star were handed over to customers last month (-1.3%). In
China, the largest sales market, 71,697 units were delivered to customers – the
best start to a year so far (+4.8%). In addition, for the first time more than
70,000 Mercedes-Benz cars were sold in China in one month. The main drivers of
this development were once again the long-wheelbase versions of the C-Class and
E-Class sedan, both of which posted double-digit growth.
vehicles with the star were handed over to customers last month (-1.3%). In
China, the largest sales market, 71,697 units were delivered to customers – the
best start to a year so far (+4.8%). In addition, for the first time more than
70,000 Mercedes-Benz cars were sold in China in one month. The main drivers of
this development were once again the long-wheelbase versions of the C-Class and
E-Class sedan, both of which posted double-digit growth.
In the NAFTA region, Mercedes-Benz
sold a total of 26,068 vehicles in January (-11.5%). A total of 22,507
customers in the United States were delighted to receive their new model with
the three-pointed star last month (-11.1%). In particular, the C-Class sedan
was very popular by customers in the USA, resulting in a sales increase
compared to previous year.
sold a total of 26,068 vehicles in January (-11.5%). A total of 22,507
customers in the United States were delighted to receive their new model with
the three-pointed star last month (-11.1%). In particular, the C-Class sedan
was very popular by customers in the USA, resulting in a sales increase
compared to previous year.
Mercedes-Benz unit sales by model
In January, the SUVs from
Mercedes-Benz were well below the previous year’s high level, with sales of
more than 60,000 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and
G-Class models (-15.9%). Above all, the GLE model change had a dampening effect
on unit sales.
Mercedes-Benz were well below the previous year’s high level, with sales of
more than 60,000 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and
G-Class models (-15.9%). Above all, the GLE model change had a dampening effect
on unit sales.
The new C-Class Saloon and Estate
have started the year 2019 with their best-ever January. More than 36,000
customers were delighted to take delivery of their new C-Class Saloon or Estate
last month, representing a worldwide increase of 2.8% in unit sales of those
models. The C-Class Saloon was especially popular in January for example in
Germany, the United Kingdom and China, with double-digit sales growth in each
of those markets.
have started the year 2019 with their best-ever January. More than 36,000
customers were delighted to take delivery of their new C-Class Saloon or Estate
last month, representing a worldwide increase of 2.8% in unit sales of those
models. The C-Class Saloon was especially popular in January for example in
Germany, the United Kingdom and China, with double-digit sales growth in each
of those markets.
At the start of the big model-change
year for the compact cars, more than 41,000 customers opted for an A- or
B-Class, a CLA, CLA Shooting Brake or a GLA (-5.2%). Above all, the model
changes for the B-Class and the CLA had an impact on sales of the high-volume
compact models. The new CLA was unveiled at the beginning of the year at CES in
Las Vegas. For the fifth month in a row, the new A-Class demonstrated the
growth impetus that the new models provide for sales following the successful
launch: Worldwide deliveries of the model rose by approximately 35% in January.
year for the compact cars, more than 41,000 customers opted for an A- or
B-Class, a CLA, CLA Shooting Brake or a GLA (-5.2%). Above all, the model
changes for the B-Class and the CLA had an impact on sales of the high-volume
compact models. The new CLA was unveiled at the beginning of the year at CES in
Las Vegas. For the fifth month in a row, the new A-Class demonstrated the
growth impetus that the new models provide for sales following the successful
launch: Worldwide deliveries of the model rose by approximately 35% in January.
smart
In January, 8,297 vehicles of the
smart brand were sold (-10.1%). In Germany, sales of the two- and four-door
urban microcars reached a new January record with an increase of approximately
8%. The smart models were especially popular also in France, resulting in
strong double-digit sales growth.
smart brand were sold (-10.1%). In Germany, sales of the two- and four-door
urban microcars reached a new January record with an increase of approximately
8%. The smart models were especially popular also in France, resulting in
strong double-digit sales growth.
Overview of Mercedes-Benz Cars unit
sales
sales
| January 2019 | Change in % | Year to January 2019 | Change in % | |
| Mercedes-Benz | 180,539 | -6.7 | 180,539 | -6.7 |
| smart | 8,297 | -10.1 | 8,297 | -10.1 |
| Mercedes-Benz Cars | 188,836 | -6.8 | 188,836 | -6.8 |
| Mercedes-Benz unit sales in the regions/markets |
||||
| Europe | 57,963 | -11.2 | 57,963 | -11.2 |
| – thereof Germany | 19,296 | -11.9 | 19,296 | -11.9 |
| Asia-Pacific | 93,234 | -1.3 | 93,234 | -1.3 |
| – thereof China | 71,697 | +4.8 | 71,697 | +4.8 |
| NAFTA | 26,068 | -11.5 | 26,068 | -11.5 |
| – thereof USA | 22,507 | -11.1 | 22,507 | -11.1 |
