The Volkswagen Touareg won the top gold award in the “Passenger
Vehicles” category at the German Design Awards. The prestigious prize was
accepted by Klaus Bischoff, Head of Volkswagen Design, at the award ceremony in
Frankfurt am Main. There was a great deal of praise from the expert jury for
the SUV model, especially for the technology, the high quality and the fun
factor.
Vehicles” category at the German Design Awards. The prestigious prize was
accepted by Klaus Bischoff, Head of Volkswagen Design, at the award ceremony in
Frankfurt am Main. There was a great deal of praise from the expert jury for
the SUV model, especially for the technology, the high quality and the fun
factor.
The Volkswagen flagship did particularly well in the evaluation thanks
to its timeless and functional design. The reasons for the jury’s decision read
like a tribute to the Touareg: “With the now third generation of the Touareg,
Volkswagen offers a timelessly elegant all-rounder that leaves nothing to be
desired in terms of form and technology and also perfectly embodies the classic
Volkswagen virtues. A fantastic SUV, harmoniously designed down to the very
last detail, with a compact design that is pleasantly solid yet of impressive
quality. A perfect family car that is impressive and also fun on all
occasions.”
to its timeless and functional design. The reasons for the jury’s decision read
like a tribute to the Touareg: “With the now third generation of the Touareg,
Volkswagen offers a timelessly elegant all-rounder that leaves nothing to be
desired in terms of form and technology and also perfectly embodies the classic
Volkswagen virtues. A fantastic SUV, harmoniously designed down to the very
last detail, with a compact design that is pleasantly solid yet of impressive
quality. A perfect family car that is impressive and also fun on all
occasions.”
Impressive top model
The Touareg is Volkswagen’s top model and the brand’s technology
leader. The well-engineered proportions and clear lines make the dimensions of
the SUV both dynamic and elegant. The Touareg combines majestic solidity with
finely tuned sophistication. The chrome slats of the eye-catching, upright
grill seamlessly integrate into the headlights, which serve as the broad
shoulders of its precisely structured character. The Touareg lettering
confidently adorns the centre of the rear. “The Touareg is a friendly character
that doesn’t have to prove itself. Its sovereignty is based on steadfast
composure – it knows it can do it. We have perfected this character with the
new generation,” says Klaus Bischoff, Head of Volkswagen Design, when
describing the design process.
leader. The well-engineered proportions and clear lines make the dimensions of
the SUV both dynamic and elegant. The Touareg combines majestic solidity with
finely tuned sophistication. The chrome slats of the eye-catching, upright
grill seamlessly integrate into the headlights, which serve as the broad
shoulders of its precisely structured character. The Touareg lettering
confidently adorns the centre of the rear. “The Touareg is a friendly character
that doesn’t have to prove itself. Its sovereignty is based on steadfast
composure – it knows it can do it. We have perfected this character with the
new generation,” says Klaus Bischoff, Head of Volkswagen Design, when
describing the design process.
Acknowledged competition
The German Design Award is presented by the “Rat für Formgebung”
(German Design Council), which is regarded as the German brand and design
authority. The Council was founded as early as 1953 on the initiative of the
German Bundestag and supports industry in consistently achieving brand added
value through design. Since 2012, a jury of experts has also been awarding the
German Design Award to ground-breaking product and communication design.
Volkswagen was one of the winners in the “Transportation” category in 2017 with
the Tiguan. Now the Touareg is following suit in the passenger car segment.
(German Design Council), which is regarded as the German brand and design
authority. The Council was founded as early as 1953 on the initiative of the
German Bundestag and supports industry in consistently achieving brand added
value through design. Since 2012, a jury of experts has also been awarding the
German Design Award to ground-breaking product and communication design.
Volkswagen was one of the winners in the “Transportation” category in 2017 with
the Tiguan. Now the Touareg is following suit in the passenger car segment.
About the Volkswagen brand:
Volkswagen Passenger Cars operates in more than 150 markets worldwide
and produces vehicles at more than 50 locations in 14 countries. In 2018,
Volkswagen produced around 6.24 million vehicles, including bestsellers such as
the Golf, Tiguan, Jetta and Passat. Volkswagen has a current workforce of
198,000 employees around the globe. Added to this are more than 7,700
dealerships with 74,000 employees.
and produces vehicles at more than 50 locations in 14 countries. In 2018,
Volkswagen produced around 6.24 million vehicles, including bestsellers such as
the Golf, Tiguan, Jetta and Passat. Volkswagen has a current workforce of
198,000 employees around the globe. Added to this are more than 7,700
dealerships with 74,000 employees.
Volkswagen is forging ahead consistently with the further development
of automobile production. Electric mobility, smart mobility and digital
transformation of the brand are the key strategic issues for the future.
of automobile production. Electric mobility, smart mobility and digital
transformation of the brand are the key strategic issues for the future.
