Toyota has unveiled the 4th generation Prius in the Indian market. The new Prius combines a super premium styling and enjoyable driving dynamics that defy conventional notions of an Eco car. The pioneer of Hybrid Technology, a modern day icon, the Prius is the first vehicle to be built on Toyota New Generation Architecture (TNGA) and the most favored for its eco-friendly innovation.
Toyota has sold approximately 3.5 million Prius across the globe. However, the aim of Prius in India is to create Hybrid awareness across stakeholders including customers, the govt., regulation authorities on the benefit of Hybrid Technology. The new Prius features 3 Driving Modes (Eco, Power, Normal), Regenerative braking system, Curtain Shield Side knee Airbags, Traction Control, ABS with EBD, Brake Assist, Door Smart Entry, Wireless Charger, Seat Heater, and LED headlamp with Daytime Running light system.
