Toyota Kirloskar Motor, the Indian subsidiary of the Japanese automobile manufacturer Toyota is looking at increasing its focus on the rural markets in India. The carmaker expects to boost the sales of its compact car models in India and aims to imitate the success of rival carmakers such as Maruti Suzuki and Hyundai in the rural regions.
In line with the new rural strategy, the carmaker is setting up a new rural sales division to strengthen its presence in the Indian auto market.
According to Mr. Naomi Ishii Managing Director Toyota Kirloskar Motors, the carmaker has implemented a new marketing strategy to increase its sales in the rural areas. The Etios Liva hatchback has been chosen as the compact model with an ideal price offering for the rural customers.
Mr. Ishii added that the carmaker targets a double digit percentage volume to be contributed by rural markets in India, at par with other carmakers.
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