Tata Group Company Jaguar and Land Rover are drawing up a new strategy to take both the brands in the £100,000-plus pricing territory.
Mr. David Smith, CEO of both companies commented that both the brands can be taken a lot further up in the market and can produce very credible products to people in the £100,000-plus market.
Currently the most expensive Jaguar model is priced at 80,000 pounds with most products falling in the range of 25,000 – 75,000 pounds. While for Land Rover, the most expensive model is priced at 72,000 pounds.
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