The leading global provider of maps NAVTEQ, traffic and location data enabling navigation, location-based services and mobile advertising around the world, is now powering India’s first line-fit navigation system the Tata Aria, India’s first Crossover. For the first time, Indian consumers now have the option of purchasing a navigation system built seamlessly into the vehicle. This differentiated capability is brought by Tata Motors, one of India’s largest automotive companies with a navigation system provided by Delphi, the global leading provider of electronics and technologies for automotive domain; and powered by the NAVTEQ® Map, the world’s most trusted map for navigation featuring coverage in over 485 cities in India and millions of points of interests.
Consumers purchasing the Tata Aria model – Pride, are highly appreciative of the new distinctive navigation feature which sets Tata Aria apart from other vehicles available in the same segment. Many have experienced turn-by-turn directions given by the navigation system and found it as a very useful tool to save time and increase efficiency.
“Tata Aria offers India’s very first line-fit navigation system and NAVTEQ was chosen based on its excellent map quality and superior coverage in India. We started with a belief that offering navigation will really enhance driver satisfaction and the same was proved when Tata Aria hit the roads and received an overwhelming response from the market.” affirmed Mr S G Saksena, Head Marketing, Utility Vehicles, Tata Motors.
A NAVTEQ study* confirmed that regular use of a navigation system saves time and money which, in turn reduces carbon dioxide emissions. Over the period of one year, a driver using a navigation device can decrease distances driven by almost 12%, and in addition can see fuel savings of 23%. Fuel savings, in turn translate to an estimated 23% decrease in carbon dioxide emissions per driver per year.
NAVTEQ has navigable maps in 84 countries across 6 continents. The company has invested consistently in building out its map of India. In India alone, NAVTEQ has hundreds of local field and production staff that help solve routing challenges for navigation solutions. NAVTEQ’s multiple facilities in Mumbai include the largest Production Centre operated by NAVTEQ and a world-class Research & Development centre that is focused on developing innovative map content to enable customers to build the most compelling navigation experiences.
“We are delighted to collaborate with Tata Motors in India’s first line-fit navigation system. Working closely with Tata Motors starting with Tata Aria, we aim to drive widespread adoption of digital navigation for all drivers in India. With the overwhelming response from consumers, we are now even more committed to the India market.” said Rajat Tandon, director, sales – India, NAVTEQ.
