Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer’s exact specifications. It was in this spirit that Rolls-Royce Motor Cars unveiled the ‘Wraith – Inspired by Fashion’. Since the beginning of Rolls Royce the customer would order his specific Rolls Royce model and then call upon their preferred coachbuilder, who would furnish the car with personal touches specified perfectly to their requirements. Even today customers continue to share the same appetite for commissioning expressions of their taste and lifestyle.
The ‘Wraith – Inspired by Fashion’ provides a modern take on this grand tradition. Giles Taylor, Director of Design for Rolls-Royce Motor Cars, commented, “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car.” The car has an Andalucian White and Arctic White exterior with a contrasting feature-line and on the inside there’s an Arctic White and Black interior with a two-tone steering wheel and embroidered headrests. The model also has silk lined door pockets, a unique clock and special wood trim. Last but not least, there’s a starlight headliner and silk accents in the door panels.
