The Piaggio Group continues its growth in India as it expands its offering in the scooter segment with its brand, Aprilia. The company will introduce the Aprilia SR 150 in India in August 2016. The scooter segment in India is one of the largest in the world, with nearly five million units sold in 2015 and has seen a growth of 20% in the first half of 2016 compared to the same period last year. Keeping in mind the Aprilia brand heritage, the SR 150 combines the feel of a sports bike with the ease of a scooter, making it a crossover vehicle from the brand. It has been designed and engineered in Italy and will be manufactured at Piaggio’s India plant in Baramati, Maharashtra. It will be sold at an introductory price of Rs 65,000.
The Aprilia SR 150 will be characterized by large 14 “wheels with five spokes that are similar to the Aprilia racing bikes which are seen on the Moto GP championship circuits. It will have a single cylinder 150cc, 4-stroke engine. The sporting spirit of the Aprilia has been formed at the highest levels of various competitions and has witnesses 54 world titles. With the Aprilia SR 150, Piaggio will reach out to the urban youth who are not only dynamic but also embrace international culture and are upwardly mobile. The bookings for the Aprilia SR 150 will commence shortly and will be available through Piaggio Group’s distributor network across the country.
