India’s largest luxury car maker, Mercedes-Benz launched an innovative service programme, called ‘My Mercedes- My Service’. With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by digitizing service process and create an unparalleled benchmark in the luxury car service domain. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.
These initiatives aim at enhancing the customer’s ownership experience manifold, thus making after-sales experience the new differentiator in the luxury car segment. A key pillar of ‘My Mercedes-My Service’ umbrella, the ‘Digital Service Drive’ is a unique initiative offering higher transparency, enhanced convenience and time saving measures to the esteemed customers of the brand. Premier Express Service is a novel initiative from Mercedes-Benz which enables complete servicing of a Mercedes-Benz in a little over two hours. ‘My Mercedes-My Service’ initiative is also highly value-driven as it introduces a new service package for the Star Ease programme which reduces the cost of maintenance relieving the customers of any expense related worries.
