Nissan India has launched the Nissan Micra Fashion – a limited edition car with exterior and interior styling elements inspired by the leading fashion brand United Colors of Benetton. It combines Benetton’s Italian fashion sensibilities and global taste with interiors brimming with structured patterns and a subtle array of colors. This new Micra variant was launched today at the United Colors of Benetton store in Ambience Mall, Gurugram, with the car revealed by Bollywood actress Dia Mirza. Adorned with sporty decals and accentuated bold stripes, with the interior crowned with Benetton signature headrests, the new Nissan Micra Fashion Edition has been designed to spice up the festive season this year. This spirited and stylish car will also feature NissanConnect, Nissan India’s integrated information and communication platform that provides an enhanced driving experience through the user’s smartphone.
The Micra Fashion limited edition will be available during the festive season at Rs 6.09 lakhs across all Nissan dealerships in India. The Nissan Micra Fashion Edition comes with several attractive features including designer body graphics with Micra decal, black wheel covers with orange inserts, and bold designer stripes on the exterior door mirrors. Interiors now get orange interior with Piano Black finish, black-colored seats with orange stitching, designer floor mats to match the interior design touches, designer headrest covers with Benetton signature.
The first 500 customers of the Nissan Micra Fashion limited edition will receive a hamper with exclusive Benetton personal accessories such as belts and designer wallets for both men and women. This is part of the unique marketing association between Nissan and United Colors of Benetton specific to this launch. The Nissan Micra Fashion Edition will feature the built-in NissanConnect platform with a three-year free service package. NissanConnect includes a suite of connectivity services which offers a host of convenience, navigation and safety applications. It was launched by Nissan India in August 2017.
