German luxury car maker, Mercedes-Benz India today launched a refreshed version of its highest selling luxury sedan in its portfolio, the E-Class. Christened as the ‘Edition E’, this luxury sedan marks the 20 years of the start of production of the famed E-Class, which has the unique distinction of being the first luxury car to be ‘Made in India’. The E-Class also carries the accomplishment of being the highest selling luxury sedan in the country, with more than 32,000 units on Indian roads. The ‘Edition E’ blends the characteristic sporty design, unmatched comfort and luxury with exemplary safety features.
The luxury sedan was launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India at the company’s Chakan plant. Roland Folger, Managing Director and CEO, Mercedes-Benz India commented, “It is a moment of immense pride for us that the E-Class which is the highest selling luxury sedan in India, completes 20 glorious years of production in India.
The E-Class which was the first luxury sedan to be produced by Mercedes-Benz for the Indian market, also kick started our journey in India. 20 years of E-Class in India, also reiterates the influence of brand Mercedes-Benz on customers and its contribution towards the evolution of luxury motoring in India. We are commemorating this stupendous production accomplishment with the launch of a special ‘Edition E’. The launch of the ‘Edition E’ strongly underlines our strategy of periodically refreshing our existing best-selling products, enabling to win customer confidence and offer them value driven products.”
