Honda Siel Cars India, the Indian arm of Honda Motor Company expects its production to be back on track by the month of March 2012 as the company has managed to solve its problem of automobile parts and component sourcing. The company had been facing trouble in production due to shortage and disruption of component supply from Japan and Thailand where production has been adversely affected by tsunami and floods.
Due to the shortage of auto parts, Honda Siel Cars India has lost almost six months of production in the fiscal year 2011-12. The company has found alternative sources for component supply from Japan and China and has already resumed the production of its best selling City sedan. By March-April 2012, the company will start manufacturing the hatchback Brio and the premium segment hatchback Jazz at its normal output level.
The company’s Greater Noida manufacturing facility is capable of producing 1,20,000 units annually. However, Mr. Jsnaneswar Sen Honda Siel Cars India Senior Vice-President (Marketing & Sales) states that the production output will be determined by the market demand and other macroeconomic factors. Currently, the company’s priority is to fulfill the outstanding bookings and deliver to the waitlisted customers.
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