Toyota Kirloskar Motor, the Indian arm of the Japanese automaker Toyota is planning to target the semi-urban and rural markets in India. With this intention, the company has plans to expand its dealer network from the current 173 to 220 in the year 2012. The increase in the number of dealers will enable the company to find presence in potential areas including small towns.
According to Mr. Sandeep Singh Deputy Managing Director (Marketing) of Toyota Kirloskar, the company is expecting a growth of 40 percent in the year 2012 selling 1,80,000 units in 2012 compared to 1,36,000 units in 2011.
Mr. Singh added that the expansion of the company’s Bangalore plants has been completed and would help it reduce the waiting period on its car models in India. He also stated that there are plans for a petrol engine facility with an annual capacity of 1,00,000 units which will commence operations by the end of 2012.
