Indian car makers have a habit of making many Bollywood and sports personalities their brand ambassador to help get an added number of sales. However, we rarely see Commercial vehicles following in the same steps. But, it looks like Tata Motors and its Commercial Vehicles Business are eager to get a popular face to help the brand, and that is why they have just brought in legendary Bollywood star Akshay Kumar to be their brand ambassador. Indian Cinema’s ‘original Khiladi’ will make his blockbuster entry in this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated in January 2017.
Tata Motors’ association with Akshay Kumar for Commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors. Speaking on the association, Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tatas and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot”.
