As a core element of its new Passenger Vehicle strategy, Tata Motors recently introduced its new sub-brand – TAMO, an incubating center of innovation working towards new technologies, business models and partnerships in order to define future mobility solutions. Making its world premiere, TAMO, unveiled its start-up innovation – ‘Racemo’, a two-seater, Sports Coupe at the 87th Geneva International Motor Show. Racemo is the first in the series of innovations that addresses the challenges driven by the discontinuity and disruption in the automotive industry. A perfect blend of Italian sensuality and Indian ingenuity, ‘Racemo’ is India’s first globally developed ‘phygital’ car, merging the physical and digital worlds. Meant for the risk-taking, adventure loving, digitally native, mobile first technophiles of India, the Racemo is also India’s first connected car. It will bring alive connected car features such as advanced navigation, predictive maintenance, remote monitoring and over-the-air updates using Microsoft cloud-based technologies including advanced analytics, internet of thing (IoT) and machine learning powered by Microsoft Azure.
Speaking at the unveil of ‘Racemo’, Guenter Butschek, CEO & MD, Tata Motors said, “We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. ‘Racemo’ is the first innovation from TAMO, and our emotional, unexpected leap to the future. Symbolising the change that is taking place at Tata Motors, ‘Racemo’ is the proving ground of the TAMO family of vehicles and will drive the future of India’s connected generation. From styling and design to driver experience and technology, Racemo is an extension of customers’ personality, as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand.”
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