Indian automobile major Tata Motors has launched an online platform for owners of the Safari sports utility vehicle named the ‘Safari Owners United League’ (SOUL). The platform has been designed exclusively for the Safari owners where they will be able to share their experiences and learning related to the SUV.
The SOUL digital platform will be powered and administered directly by the carmaker and will attempt to bring together the owners of the Safari SUV by actively involving them through social media as well. The platform will also enable members to participate in discussions and online activities such as contests and interactive exercises where they’ll also have a chance to win exclusive prizes and privileged access to events.
The Safari owners can register for SOUL by clicking the stamp ad on the Tata Safari website which will redirect the users to the SOUL microsite enabling them to sign-up. The carmaker plans to add and introduce various exciting features in the platform.
The new platform is being seen as an attempt by the carmaker to mobilize its Safari customers at a platform where they experience exclusivity and prestige through the ownership of the Safari SUV.
