At last year’s Delhi Auto Expo, Indian car maker Tata had showcased a very interesting concept vehicle called The KITE 5 concept car. This car has received a stupendous response for its unique design proposition since it was showcased, and now, Tata Motors have announced that the Kite 5 concept will be christened as the Tata Tigor. The Tata Tigor, the company is hoping, will be the next offering of the Impact design language, and will be targeted at young, talented and confident individuals who express their individuality with a unique style of their own – Tata claims.
The Tata Tigor will also cater to a design and attitude led consumer and will be India’s first ‘Styleback’ – a good looking sub-compact sedan. The car might be launched as early as April this year and we do expect prices to start around Rs 4 lakhs. Announcing the name Tata Tigor, Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, “After HEXA, we are speeding towards our next market introduction, the Tata TIGOR which opens a new category of style and attitude in this segment. The break-free design dynamics of Tata TIGOR makes it India’s 1st ‘Styleback’. We will announce its commercial launch soon and are excited to see the IMPACT of the ‘Styleback’ on our customers.
