British luxury car maker Rolls-Royce is planning to launch its new model, the Ghost, in India by the end of 2009. The Rolls-Royce Ghost will be launched globally at the Frankfurt Motor Show in September, 2009, and will come to India in November or December. The new model, says the company, is a ‘Rolls you can drive everyday’. It will be priced between $250,000 and $270,000 (Rs 1.2-1.3 crore) before taxes.
At present, India has around 40 Rolls-Royce cars, 14 of them having been bought last year. The company is counting on the Ghost to help it treble this number by next year. The Indian market for Rolls cars is one-eighth the size of the Chinese market and one-third the size of the Japanese market. Rolls-Royce India, however, has high hopes from the country. The company considers each of India’s $40 million net worth individuals (1,000 of them) as potential customers.
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