Nissan Motor India Private Ltd unveiled its premium mid size segment vehicle ‘SUNNY’ in India. But the new saloon will hit the market in the next few months to coincide with the festive season.
Its name “Sunny” has been iconic with the Japanese automobile company for the past 45 years since the vehicle’s first launch in 1966. The 10th Generation Nissan SUNNY is based on the popular V- (Versatile) platform, the one used in the Nissan Micra. The car has been designed and fine-tuned to meet different tastes and needs of customers beyond its market segmentation in both developed markets and emerging markets like US, China and India. It will appeal to a wide range of buyers, including professionals and families with a young mindset.
The vehicle’s exterior design offers a refreshing design character that is both sophisticated and aerodynamic. Its design is the epitome of energetic and sleek lines with sculpted and dynamic proportions that offer the sedan a very upscale look. Frontal design cues like the new Nissan signature grille and the jewel like headlights enhance the overall chic look of the vehicle while sporty and smooth silhouette is the theme for the side profile of the car.
Speaking on the occasion Mr. Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, “The unveiling of the iconic Nissan SUNNY today reinstates our seriousness on business operations in India. It reiterates that we are as per schedule on our Indian plans including future product launches. Nissan SUNNY highlights the versatility of the global V- platform that allows us to benchmark ourselves with novel design features for the mid-size segment. The vehicle will offer more value to the discerning customer and carve out a niche amidst competition in the fast growing Indian automobile market.
Speaking on the growing Nissan product porfolio, Mr. Dinesh Jain, CEO, Hover Automotive India said, “Unveiling of Nissan SUNNY today could not have been at a better time than this. We have built a robust chain of 40 dealerships nationwide in a period of over one year and we are on schedule to open up 100 dealerships by end of 2012. With a bigger product range now, we will be able to cater to a diverse genre of customers who would be enriched with the Nissan experience in the years to come. It will be our continuous endeavour to provide that novel experience which will benchmark it against competition”.
PRODUCT ATTRIBUTES
Nissan SUNNY is a premium saloon car, which has been designed at Nissan Design and Nissan Motor Co Ltd headquarters in Japan along with inputs from 170 countries where it would be sold worldwide. It made its global debut at the 8th China (Guangzhou) International Automobile Exhibition in December 2010.
The petrol variant of the Nissan SUNNY will be manufactured at the Renault Nissan alliance Orgadam facility in Chennai.
