German car maker Mercedes-Benz has crossed the 13,000 unit mark in annual sales for the second year in a row in India, and has maintained a steady momentum in 2016 despite many market challenges. The luxury car maker also outsold their rivals Audi and BMW, who placed second and third in sales respectively. By registering sales of 13,231 units in the January to December 2016 period, Mercedes-Benz successfully maintained its sales momentum despite battling strong market challenges, round the year. Mercedes-Benz also commands the highest level of customer satisfaction, the least average maintenance cost and provides best value for a luxury car. In 2016, the momentum of the brand was buoyed by its product strategy with all-round contribution from all the segments.
The luxury SUV range of Mercedes-Benz comprising the GLA, GLC, GLE, GLE Coupé, GLS and G-Class grew by more than 20% during the January-December 2016 period, with the GLE emerging as the highest sold SUV for the brand. In the luxury sedan segment, the C-Class sedan remained the highest selling luxury sedan for Mercedes-Benz in Jan-Dec 2016 period, closely followed by the E-Class and S-Class. However, the sports car and performance brand Mercedes-AMG and the Dream Cars achieved double digit growth rates in 2016, underlining Mercedes-Benz’s strong dominance in the performance car segment. Additionally, the New Generation Cars continued its success story with a high conquest rate, which ensured that Mercedes-Benz remained the preferred choice among the dynamic, affluent and young Indians.
