Maruti Suzuki, India’s largest car manufacturer is planning to regain lost market share and maintain the top position in the industry by launching new car models replacing existing car models witnessing low sales.
Car models which may get replaced by the Japanese automaker include the A-Star small car, the Estillo compact car and the SX4 sedan. Through the move, the carmaker aims to regain market share which it has been losing over the last couple of years since 2010-11 fiscal.
As of 2012-13 fiscal, Maruti Suzuki had a market share of 39 percent which is similar to its market share in 2011-12 fiscal with 38 percent. Both figures are however a significant drop from the market share of 45 percent held in the 2010-11.
With the increase in competition in the Indian auto market and unfavorable conditions of inflation as well as the emerging of the diesel fuel as a more efficient alternative to petrol cars, Maruti Suzuki has been losing market share to other market leaders selling competitively priced car models.
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