Mahindra’s Farm Equipment Sector, the market leader in India, launched its international range of tractors in Turkey, in partnership with ILCE Otomotiv Servis ve Ticaret A.S., a group company of the ILCE Group. The latter is also the distributor for the Mahindra Goa and Pik Up range in Turkey.
The company has introduced its 55 HP, 60 HP and 65 HP ranges of tractors for the Turkish market. These products are part of the successful 00 Series which are very popular in the USA and Australia. The tractors, which are competitively priced, are highly fuel efficient with powerful engines and incorporate all the features required for a diverse range of field applications.
“We are delighted to launch our product range in Turkey which is a long-term, strategic market for us. With their strong and durable features, our tractors are ideal for the small and medium farmers which comprise close to 80 per cent of the farming community in Turkey.
Today, Mahindra Tractors are perceived as a powerful symbol of productivity and performance in countries across the world, including the USA, China and Africa. I am certain that our tractors will be a success in the Turkish market as well. We are happy to be working with the ILCE Group and are confident about its commitment and professionalism.” said Mr. Anjanikumar Choudhari, President, Farm Equipment Sector, Mahindra & Mahindra Ltd.
“The ILCE Group is extremely pleased to have associated itself with the Mahindra brand in Turkey. With its unique combination of power, reliability and ruggedness, backed by strong after sales service the Mahindra Tractor offers a strong value proposition to the Turkish farmer and is a good fit for the country’s thriving agriculture sector,” said Mr. Ilhan Cetinkaya, Chairman, ILCE Otomotiv Servis ve Ticaret A.S.
