Mahindra First Choice Wheels, the pre-owned car business of the Indian auto major Mahindra Group is targeting sales growth of about 30 percent in the fiscal 2013-14. The company expects to achieve this through an aggressive network expansion strategy.
The used car firm is planning to open 100 new outlets across India in 2013-14 fiscal adding to its existing 255 outlets. With the addition of these 100 outlets, the firm’s presence will increase from 160 cities to 210 cities in India. 50 new cities will be witness the opening of a First Choice outlet in order to power a 30 percent growth from 46,000 sales in 2012-13 to 60,000 by the end of 2013-14 fiscal.
Apart from its expansion plans, Mahindra First Choice is also planning to offer new products comprising financing schemes and insurance solutions to attract customers. The firms states that it sees significant potential in the pre-owned car business.
