Jaguar Land Rover, owned by Indiaβs Tata Motors, plans to expand its dealer network in China from its current 60 outlets to 100 outlets by the end of 2011, as stated by Mr. Bruce Robertson, Executive Sales and Service Director for the company’s China branch.
Mr. Robertson also added that currently 40 new models are being worked upon, majority of which are headed for China. China has become one of the most important markets for the company as Jaguar Land Rover has sold 2,70,000 vehicles in China since the beginning of 2011.
In the next five years, the company will invest around 1.5 billion pounds sterling (approx Rs. 11500 crore) to expand its product line, and a part of that investment would be used to set up a new R&D team in China, which would help the company understand the demands and needs of the consumers in China.
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