Taking in-car technology and connectivity to a new high, Ford India announced the introduction of the 2014 Ford Figo with a host of enhanced industry leading features including the first-in-class Wi-Fi. This is clearly a strategy by Ford to attract younger customers who demand connectivity. The 2014 Ford Figo will set new benchmarks in convenience and help keep customers more connected to the world with its unique offering. Offered to customers as a special value pack, 2014 Ford Figo will include a Wi-Fi dongle, colour coordinated seat covers and LED interior lighting at Rs 9,790.
Adding to the overall appeal, the 2014 Ford Figo will be available in a trendy new colour – Mars Red. In order to enhance the value for money offering, Ford has also included Driver Side Airbag and Power Adjust Mirrors in the ZXi variant of the 2014 Ford Figo. The base EXi version will now offer Bluetooth Connectivity, 2 DIN Audio – CD, FM, MP3, Aux-in, USB and 4 Speakers & Roof antenna as part of the standard offering. Ford India will hope to capitalize on the success of its previous Ford models by adding these unique features to the new Ford Figo.
