Ford India launches “Ford Assured” its multi-brand used car retail operation in Delhi, Chandigarh, Jaipur, Pune and Kochi.
Delivering vehicles at outstanding value for money, Ford Assured will carry Ford’s world-class service quality and customer commitment. Part of phased introduction approach, the multi-brand used car retail operation kick starts in five key markets in partnership with Ford’s existing dealers.
Ford India’s significant dealers such as Harpreet Ford in Delhi, Bhagat Ford in Chandigarh, KS Ford in Jaipur, Kairali Ford in Kochi and Planet Ford in Pune – will buy, recondition and sell a wide choice of Ford and other brand cars to customers under the trustworthy inspection and service commitment offered by Ford Assured.
Ford Assured offers the following to the customers:
• A stringent and world-class 169-point quality check
• Cars are reconditioned by Ford trained and highly experienced technicians
• Limited warranty of 1-year or upto 20,000 km on all car brands sold
• Innovative and convenient buying options on purchasing from and selling to Ford Assured
• Additionally, Ford Assured offers complete peace of mind to customers with initial two services without labour charges on every vehicle purchased.
The Ford Assured program is expected to ensure customer safety and satisfaction at all levels with an experience similar to buying a new car. The cars sold under the program will confirm to the highest quality standards. Additionally, customers will have the option to avail of Ford India’s premium 24-hour Roadside Assistance Service (RSA) for all Ford cars sold under the program by purchasing RSA packs.
Ford Assured outlets would tie-ups with major banks that will provide customers with easy finance options while purchasing their used cars. Ford India has been expanding its sales and service network nationwide in order to strengthen its service support. The company now has more than 170 sales and service centers across 100 cities in India.
