German car manufacturer BMW is celebrating 40 years of the legendary 3 Series sedan. It can look back over an extraordinary career path. First unveiled at the 1975 International Motor Show in Frankfurt, the BMW 3 Series has since developed into both the brand’s most successful model range and an international bestseller. In 1977, two years after the launch of the new model range, the BMW 3 Series became the first car in its class to be available with six-cylinder engines. Further innovations continued, including revolutionary injection and engine management systems, followed by ultra-sporty diesel engines and weight minimisation through the use of aluminium and magnesium.
Its history is testament to the advances achieved by the German carmaker in the areas of sporting ability, efficiency, safety, comfort and connectivity, as well as to the development of BMW design. Again and again, the introduction of trailblazing technological innovations in the BMW 3 Series has also broken new ground in the mid-size class in general. Moreover, for four decades now the BMW 3 Series has led the way with new vehicle concepts that have expanded the brand’s model line-up and injected fresh ideas into the segment as a whole. The model range was launched 40 years ago to replace the already legendary BMW 02, and is now set to enter its sixth generation. Today, as in 1975, purchasing a BMW 3 Series represents an expression of joy in sporty, agile handling, enthusiasm for innovative technology and appreciation of premium quality. The 3 Series’ exceptional run of victories in race competition has also contributed to the car’s status as a byword for sports performance. From the success notched up by the original BMW M3, its enviable record has continued all the way to victory in the German Touring Car Masters (DTM) race series in 2014.
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