Two-wheeler company Bajaj Auto is targeting annual sales of 1 million units for both the Pulsar and the Discover in FY 2010-11. Bajaj Auto CEO (two-wheelers), Mr S Sridhar, told media persons that demand for the Discover had already reached 100,000 units a month and that the company was facing production constraints. He said Bajaj Auto would ramp up production at its plants in Waluj, Chakan, and Pantnagar to meet rising demand.
Bajaj sold 95,139 units of the 100cc Discover DTS-Si in October 2009. It sold 55,413 units of the Pulsar in the same period. Total motorcycle sales of the company stood at 249,681 units in October 2009 – an increase of 52 per cent over sales in the same month last year. Mr Sridhar said that customers were hooked to Bajaj Auto products due to their pricing, performance and low maintenance cost compared to similar products offered by competitors.
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