Audi, the German luxury car manufacturer, has made history by becoming the first-ever luxury car manufacturer in India to sell more than 10,000 units in a single year. The brand with the four rings crossed this historic milestone by registering a sale of 10,002 units in the period January – December 2013, with a growth rate of 11 percent when compared to the previous year when it sold 9,003 units.
December 2013 was also a landmark month with bookings of more than 1,340 units – the highest ever bookings in a month in India. However certain supply constraints have resulted in delayed delivery of 450 odd vehicles to January 2014. As a goodwill gesture Audi India is providing these customers with the price protection and will be delivering these cars in January 2014 with December 2013 prices.
“Audi has emerged as a winning brand by closing the year on a record-making note with 10,002 units sold in a single year in India. The credit for this historic achievement lies with our customers, dealers and the team. They have loved, supported and encouraged us all the way to this accomplishment. Every single year Audi is creating history in India and getting deeply etched into the minds of Audi fans and enthusiasts. For us customer experience and customer loyalty is priceless and as a continuous commitment to enrich it, we will roll-out a gamut of initiatives including various after-sales programmes, which will be our main area of focus in 2014. We are resolute as we enter a new year that we will also make 2014 a landmark year for us in terms of new achievements and memorable highlights in enhancing customer delight,” said Mr. Joe King, Head, Audi India.
