Audi, the German luxury car manufacturer, has made history by becoming the first-ever luxury car manufacturer in India to sell more than 10,000 units in a single year. The brand with the four rings crossed this historic milestone by registering a sale of 10,002 units in the period January – December 2013, with a growth rate of 11 percent when compared to the previous year when it sold 9,003 units.
December 2013 was also a landmark month with bookings of more than 1,340 units – the highest ever bookings in a month in India. However certain supply constraints have resulted in delayed delivery of 450 odd vehicles to January 2014. As a goodwill gesture Audi India is providing these customers with the price protection and will be delivering these cars in January 2014 with December 2013 prices.
“Audi has emerged as a winning brand by closing the year on a record-making note with 10,002 units sold in a single year in India. The credit for this historic achievement lies with our customers, dealers and the team. They have loved, supported and encouraged us all the way to this accomplishment. Every single year Audi is creating history in India and getting deeply etched into the minds of Audi fans and enthusiasts. For us customer experience and customer loyalty is priceless and as a continuous commitment to enrich it, we will roll-out a gamut of initiatives including various after-sales programmes, which will be our main area of focus in 2014. We are resolute as we enter a new year that we will also make 2014 a landmark year for us in terms of new achievements and memorable highlights in enhancing customer delight,” said Mr. Joe King, Head, Audi India.
4 Comments
AUDI SETS NEW SALES RECORD
Although Audi India has achieved the Numero-Uno position in Luxury car segment in our country as regards the sales figure is concerned, BMW snatches this position in Customers’ Satisfaction (JD Power study 2013). Would this be inappropriate to infer from these facts that BMW is sentimentally more keen about its customers than business? (comments from a passive AUDI Car owner)
@ Bikas: Audi and other luxury manufacturers MB, BMW are more depended on the much more in depth analysis of customer interaction and analyse thru Mystery shopping and other various programs. Other surveys on common platform are not considered purely because of insufficient depth in the survey..
However, can JD Power’s well judicious sectorial studies on luxury segments and summing up those to reveal a result be considered not-in-depth analysis?