German car maker, Audi will lay the foundations for future growth in 2016 as the company plans to continue with its high levels of investment. Along with further process and cost optimization, the planned capital expenditure is to amount to more than $ 4 billion, and will support the Ingolstadt-based company along its successful path. Half of the planned investment will take place at the German sites in Ingolstadt and Neckarsulm. Furthermore, Audi will recruit additional experts in the field of future technologies once again in 2016.
The company intends to push forward with its growth strategy with the approved investment program in 2016: “We are continuing with our high levels of investment in future technologies to enhance the strong position of our brand,” emphasized Audi CEO Rupert Stadler. The car producer also plans to enter a new market segment with the Audi Q2 model next year. In addition, Audi will present the successor of the Audi Q5 next year, thus continuing with the next chapter of its SUV success story. CFO Axel Strotbek also sees potential for continual cost improvements and said, “With the current investment program, we obviously want to enhance the brand’s strong position, but at the same time, we aim to achieve additional financial scope by means of further process and cost optimization.” By 2020, Audi will expand its model range to include 60 different automobiles.
