Fiat India on September 26, 2011 announced its plans to focus on its exports and as a part of the strategy the company has already begun exports of the Fiat Linea to Sri Lanka.
Speed Italia will take charge of the company’s dealership in Sri Lanka. Out of the first set of 72 cars which would be exported to Sri Lanka, 50 cars have been allotted to Sri Lankan Air Force officials on delivery at the time of the inauguration, which took place on September 29, 2011. The car market size in Sri Lanka is around 20,000 units a year and as per a company statement, the company plans to attain up to five percent in the first fiscal year 2011-12.
Mr Rajeev Kapoor, CEO, Fiat India Automobiles Ltd. stated, “The exports of the Linea to Sri Lanka play a significant role in reaching out to the international markets and establishing our presence globally.”
As a part of the strategy, Fiat will also test markets like Bhutan and Australia for overseas growth opportunities. The company has already begun exports to South Africa and Nepal.
