The Volkswagen Group just recently revealed their global sales figures and revenues for the first quarter of the financial year 2012 and one thing that cannot go unnoticed is the fact that Audi seems to account for 46% of the profits for Volkswagen Group. This is a huge chunk and it only goes to show the brand strength of Audi. In the largest automotive market in the world (China), Audi is the highest selling luxury brand. In the US luxury segment, it is also in the top three, and here in India its sales figures are growing faster than any other automobile maker.
How have they managed to do so well? Obviously, they have brilliant cars but what they manage to do even better than everyone else is their marketing. Audi was the most recent of the three German giants to enter India but have already cooked up quite a storm. They have had so many ad-campaigns and events that it’s ridiculous. Another huge impact Audi has had on India is with true car lovers. Thanks to Volkswagen again, Audi has been able to tap into local talent with their biggest find being Aditya Patel who just participated in the 24 Hours Race at the Nurburgring. Audi India plastered his face all over the news and ingrained in every young Indian that the best drivers drive Audi. In fact they have called on Aditya again to race in the legendary 7th VLN Endurance race. This is huge for Aditya and more importantly huge for aspiring young drivers in India. It totally benefits Audi as when these people see Audi cars, it automatically builds up the car maker’s brand. Audi’s track record in motorsport is phenomenal, and way better than the other luxury car makers. There is every possibility that Audi will soon take over as the Number One luxury car maker in India within the next 2 to 3 years.
