Having ushered in the first wave of scooterization 15 years ago, The Honda Activa is undoubtedly India’s most loved and trusted automatic scooter and it has just created history. Ending the 17 year long monopoly of motorcycles, Honda’s Activa is now the best-selling two-wheeler in India with a lead of over 1 lac units over its nearest competition. Gaining a huge lead as India’s most preferred two-wheeler for commuting, the Activa’s domestic sales stood at 1,338,015 units in 2016 between Jan 2016 to June, 2016, compared to 1,233,725 units in the same period of 2015. Since its launch in 2001 as the 1st two-wheeler by Honda 2Wheelers India, the Activa has reactivated the dying automatic scooter market.
Sales of the Activa rose exponentially from 55,000 units in its debut year in 2001 to over 2.46 million units in 2016. Today, the Activa is driving scooterization of the Indian two-wheeler industry and is trusted by over 12 million Indian families. Every second automatic scooter purchased in India today is a Honda Activa. In fact, Activa sales alone contributes 15% to the domestic two-wheeler industry – which is more than entire 125cc motorcycle segment sales put together.
