Mr. Thomas Kuehl, Board Member, Sales and Marketing, Škoda Auto India said, “We have recently entered the most competitive C segment in India with the Rapid and expect it to become the bestseller within the ŠKODA family. We already have over 1600 bookings so far and the response to the Rapid has been phenomenal. We are excited and confident about our plans and promise to offer the best value to our customers.”
ŠKODA is looking towards the Indian market to contribute considerably towards the global sales figures. ŠKODA Auto India has introduced its new model Rapid on November 16th 2011 in the most competitive C segment. The Rapid is a car made for Indian roads manufactured at ŠKODA’s Chakan facility. It is a car “made in India and made for India.” India is also the first market to see the launch of ŠKODA Rapid as part of SKODA Auto a.s. global limousine strategy.
ŠKODA is the first automotive brand in the country to bring transparency in the buying process through its unique customer web portal. The ŠKODA Rapid can be booked and tracked online through the company owned online portal. ŠKODA had received 18 bookings for the Rapid within one hour of the commencement of the Online Booking Engine.
ŠKODA is working on their dealership network and after-sales service to enhance customer experience while reaching out to a larger section of customers across the country. ŠKODA currently has 90 dealerships in India, and expects to have about 100 by the year end.
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