Tata Motors on Tuesday (August 2, 2011), introduced a 4×2 version of its Aria crossover and brought down its entry level price from Rs. 13,25,000 to Rs. 11,61,000. This new version has made the model range of the Aria much more comprehensive and would help in catering to a larger customer base, says Mr. P M Telang, Managing Director (India Operations), Tata Motors.
Apart from its 4×2 feature, the new Aria is no different from the Aria 4×4 and is available with the 2.2 litre Direct Injection Common Rail (DICOR) engine offering the same power output as the Aria 4×4. Comfort and luxury features such as premium upholstery, automatic climate control, spacious interiors, height-adjustable driver’s seat and the tilt adjustable steering and standard safety features such as Antilock Braking System (ABS) with Electronic Breakforce Distribution (EBD) will also be offered as it was in the 4×4 version. The overall price will be relatively lower for these features in the 4×2 version.
Tata Motors has launched the new Aria 4×2 in three variants starting with the Aria Prestige at the top end, the Aria Pleasure in the middle and the Aria Pure variant at the base level. The first phase of the car launch covers 85 cities with 150 showrooms.
