Mahindra 2 Wheelers, a part of the US $7.1 billion Mahindra Group, further consolidated its presence in the two wheeler segment in February 2011.
The company’s sales for the month of February 2011 stood at 12,682 units, as against 9,726 units in February 2010, an increase of 30%.
Total cumulative sales from April 2010 to February 2011 stood at 151,164 units, as compared to 57,711 units for the same period last year, an increase of 162%.
Last month Mahindra 2 Wheelers crossed the landmark cumulative figure of 200,000 units, thereby establishing itself as a two wheeler marketer of significance. This feat has been achieved in 16 months from the launch of the Power Scooter portfolio in September 2009. Mahindra 2 Wheelers achieved this milestone in one of the shortest time spans among two wheeler manufacturers. The sales of Mahindra Stallio stand at 5181 units since launch.
Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. The stylish Stallio creates a niche for itself in the motorcycles category.
