Lamborghini launched the first super-luxury SUV with the legendary LM002 back in 1986 and it looks like it could eat a Hummer. And now they have launched something completely different which looks like it could eat up an X6. Say hello to the Urus. With the Urus, Lamborghini designers and engineers have created a new icon in automotive history, we would like to think so because it does look radical if not pure crazy. The Urus has a unique, utterly unmistakable appearance. It looks powerful, but not bulky. It is muscular and highly athletic, but also elegant. The Urus will most probably produce more than 600bhp and will have 4 wheel drive and seat only 4 people but in a very comfortable fashion. The Urus is based on the Aventador platform and will most probably cost you around $200,000 if you live in Europe or USA. The car will be production ready by 2015 so we still have some time before we see this machine on roads.
“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”
