Honda Siel Cars India conducted the Honda Brio Love Drive rally in New Delhi on April 22, 2012. The rally was named such because the drive was shaped as a heart on the map of the National Capital Region. Inaugurated by Mr. Jnaneswar Sen Senior Vice President Sales & Marketing Honda Siel Cars India, the rally witnessed participation by more than 100 cars.
The rally included deciphering clues and locating checkpoints to reach the finish line on time, passing through various popular places in the capital with the highest mileage produced winning the first prize with 23.7 kilometer per liter. The participants were teamed up in pairs, one as a driver and the other as a navigator and were given the challenge of solving riddles and tracking the drive path to the finish line.
Commenting on the rally, Mr. Sen stated that the event enabled the drivers to discover various characteristics and abilities of the Brio premium hatchback in terms of safety, economy and comfort.
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