MapmyIndia, a leading player in premium-quality digital maps and consumer navigation services will be partnering up with Ford India to sell MapmyIndia Navigator(GPS navigation device) in Ford cars.
MapmyIndia Navigator is included with the Navi Gear variant of the Ford Endeavour. It is also offered as an extra accessory feature, fitted on all Ford cars across all dealerships of Ford in India.
MapmyIndia Navigator 2.0 offers street level map coverage in 174 cities, up from previous 18 cities. In comparison, others offer navigation on phones and devices with limited and basic maps ranging from 6 to 30 cities. With this new release and partnership, MapmyIndia Navigator extends its dominance as India’s premium GPS navigation product and continues to introduce more Indian consumers to the benefits of GPS navigation.
Commneting to the press Mr. Niegl E. Wark, Executive Director, Marketing, Sales & Service, Ford India said that Ford India is committed to understand their consumer’s changing needs and preferences and through the partnership with MapmyIndia, the Ford customers will enjoy an enhanced in-car experience and the benefits of GPS navigation which will make driving and traveling even safer, comfortable and fun.
According to Mr. Rajeev Verma, MD, MapmyIndia they are happy that Ford India has chosen to partner with MapmyIndia for GPS navigation and through the partnership they hope more Indian consumers enjoy the convenience and comfort of GPS navigation in their cars. The release of MapmyIndia Navigator 2.0, with street level maps for 174 cities, will help Ford and their other partners sell to the large Indian consumer base that lives beyond the major metros as well.
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