The new Ford Fiesta 1.0-litre EcoBoost has won the overall 2013 Women’s World Car of the Year and Women’s World Car of the Year Economy Car titles after judges praised its “high-end look and feel” and fuel efficiency. Jurors placed it ahead of shortlisted finalists that included the Audi Allroad, Range Rover and Porsche Boxster S.
The Ford Fiesta was assessed by the panel of 18 female motoring writers which judged the awards on factors including safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, colour, sex appeal and environmental footprint.
Ford’s 1.0-litre EcoBoost engine – International Engine of the Year 2013 and 2012 – delivers 125PS and produces 99g/km CO2 as part of a class-leading line-up of six powertrains that deliver sub-100 g/km CO2 emissions.*
The UK is central to Fiesta powertrain development and production – Dunton Technical Centre is home to the award winning 1.0-litre EcoBoost engine and production of high-tech low-CO2 diesel engines takes place at Dagenham. Fiesta has long been a British favourite – as best-selling car it currently outsells its nearest retail competitor more than two to one and has just surpassed four million sales in the UK.
New Fiesta was awarded the maximum five-star safety rating by the independent vehicle safety organisation Euro NCAP and offers in-car connectivity system Ford SYNC with Emergency Assistance which directly connects vehicle occupants to local emergency services operators after an accident. Active City Stop helps drivers avoid low speed collisions.
The fifth Women’s World Car of the Year awards will be presented in London in October.
