DSK Motowheels and the legendary Italian superbike brand,Benelli have created ripples in the Indian market since the launch of the DSK Benelli brand in March last year. Within a short span, the company has garnered a loyal fan following of superbiking enthusiasts. This success is demonstrated in the sales figures that DSK Benelli has clocked. So far it has sold 3,000 bikes in India with the DSK Benelli TNT 600i being the fastest selling model from the brand, registering 1000 units sold already. Mr. Shirish Kulkarni, Chairman, DSK Motowheels said, “DSK Benelli has managed to carve a strong niche for itself in India’s superbike industry thanks to our emphasis on performance coupled with compelling design language. We have established our brand leadership stance on the basis of our diverse portfolio that offers superbikes at various price points. Our overall vision is to create a vibrant superbiking culture in India and help more and more riding aficionados experience the pure pleasure of owning an Italian superbike unlike any other.”
The DSK Benelli TNT 600i was an instant hit in the Indian market. Imposing, versatile and thrilling, the superbike has been embraced by industry experts and consumers alike for the experience it offers besides that inimitable blend of stellar performance and Italian heritage. The sales of the already popular superbike skyrocketed after the company launched its ABS version in June 2016. The company is all set to further enhance its brand appeal and delight superbiking lovers with the upcoming Benelli 302R and the TRK 502 by the end of the year. In order to cater to the increasing demand for its powerful and artistically styled superbikes, DSK Benelli’s current production capacity is 7,500 units per annum in a single shift. By the end of 2017, the production capacity would go up to 10,000 units per annum with a single shift.
