Audi India, the Indian subsidiary of the German luxury car manufacturer is aiming sales growth of 45 percent in 2012-13 and is launching its global customer-oriented program namely the Audi CarLife-Advance with the aim of boosting sales.
According to Mr. Michael Perschke Head Audi India, the company is planning to sell 8,000 units in 2012-13 in comparison to 5,511 units sold in the fiscal 2011-12. Mr. Perschke states that the company is hopeful of the targeted growth in spite of the excise duty hike on luxury cars as part of the new Budget 2012-13 in March 2012. He added that prices for the car models being assembled in India have increased by 3 percent while the price for those imported as completely built units (CBUs) have been raised by 13 percent.
With the customer oriented strategies such as the Audi CarLife-Advance include car financing, extended warranty, insurance and various service plans, the company expects to woo customers into buying its products as well as create customer loyalty. Mr. Perschke stated that the company is also expanding the Audi dealer network from 15 to 25 in 2012-13 with the aim of increasing its presence in the country.
