Mahindra & Mahindra (M&M) launched its 4X4 sports utility vehicle (SUV), the Thar CRDe, on December 28, 2010. According to Mr Rajesh Jejurikar, the chief executive of M&M’s automotive division, the new SUV, priced at Rs 5.99 lakh (ex-showroom, Delhi), has been launched keeping in mind the growing segment of off-road enthusiasts in the country. Powered by a 2.5-litre CRDe engine, the Thar can be driven at variable speeds and acceleration, and has a modern suspension layout with abuse resistant rear leaf springs.
Company officials say that the new compact SUV is targeted not only at those looking for off-roaders, but also “lifestyle seekers”, and that it is a modern version of some of M&M’s earlier vehicles like the Commander Jeep, the CJ 340, the MM 540, the Classic and the Legend. The company will also be launching a high-end pick-up truck sometime in the first half of 2011.
