Tata Motors today announced the commercial launch of its new ‘StyleBack’, Tata Tigor, meant for the young and fast-paced generation. With its stunning, break-free and revolutionary design, the Tata Tigor is set to build on Tata Motors’ existing passenger vehicle portfolio and address needs of the ever evolving customer. With a renewed focus on design, Tata Motors is recapturing the consumer mind space, which is helping the Company to strengthen its brand proposition. Creating an immediate and lasting impact, Tata Motors has worked intricately on the styling of the Tigor, the 3rd vehicle based on the IMPACT Design philosophy.
The Tigor is smartly designed on the outside and on the inside, the Tigor makes intelligent use of space and has inviting interiors and connectivity features that will make owners feel ‘intouch’ with the world inside and outside. The car is intelligently engineered with superior legroom and 24 utility spaces to provide ample storage to carry one’s world along. The stylish design is complemented by enhanced performance and driving dynamics.
The Tigor will be available in both petrol and diesel variants – Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine), with class-leading driving dynamics. Both engines are available with multi-drive modes – Eco and City. Understanding the constantly evolving needs of customers, connectivity forms the core of Tata Motors’ infotainment experience. The company has worked closely with HARMANTM to design and engineer an acoustic audio and infotainment system, certified by the globally renowned Golden Ears and tuned by seasoned Harman audio experts. Available in 8 variants (with 2 optional variants) the Tigor will come in six exciting colour options and a standard warranty of 2 years or 75,000km, whichever is earlier, with an option to further extend. The car has been launched with a starting price of Rs 4.7 lakhs ex-showroom, Delhi.
