Renault India, the Indian arm of the French automobile major Renault is considering launching a low cost car priced below Rs 4,50,000 in the Indian auto market. With this move, the carmaker plans to venture into the fast and volume growing segment of India.
According to Mr. Marc Nassif Head Renault India, the carmaker has not been addressing half of the market. While majority of the cars being sold in India belong in the sub Rs 4,50,000 price category, Renault currently does not have any car models in the segment.
Mr. Nassif stated that the carmaker wants to enter the small car segment in order to get volume sales. The automaker is also in the process of expanding its dealership network from 125 outlets in December 2013 to 175 in 2014.
Renault’s global alliance partner Nissan has already unveiled a low cost brand car the Datsun Go at the Delhi Auto Expo 2014 and will be launching it in the Indian market in the month of March 2014.
