India has been a very important market for Honda, and that case was made evident when the Honda City was first launched in India. The Honda City was perhaps one of the best selling mid-class segment cars of its time and it went on to become a legend in India. First introduced in India in January 1998 and later launched as 2nd generation in November 2003 and 3rd Generation in September 2008, Honda City has received a tremendous loyalty with over 4.3 lakh happy customers across the country. It is Honda’s most awarded car winning 12 J.D. Power Initial Quality Awards amongst many other accolades and recognitions.
Now Honda has finally come out with the latest generation Honda and the world premiere was held in India. The all-new Honda City now in its 4th edition has been developed at the Honda R&D centre located in Tochigi, Japan following extensive market surveys in India, ASEAN countries and other markets for people’s driving needs and lifestyles. The development of all-new Honda City adopts Honda’s new ‘global operation reform’ of concurrent development and implementation of locally optimized design drawings to realize the best vehicle specifications with speed, affordability and low CO2 emissions for Honda customers.
India, being a key strategic market for Honda in the Asia and Oceania region, has been specifically chosen to lead the global production for the All New Honda City with the 1.5L i-DTEC diesel engine which is already gaining popularity in the country. This makes India the first country to manufacture and sell the All New City, which will eventually be sold in 60 markets to help expand Honda’s footprint in some of the fastest growing auto markets in the world.
